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Experiential marketing, with an holistic approach
Transforming Brand Interactions
Unforgettable Brand Experiences & Activations
Utilise my expertise in brand management and events for unique, engaging offline experiences. I merge creativity with offline action.
I use the digital tool for a flywheel effect to tailor an
all-encompassing solution to your brand needs.
Why invest in Brand Experience?
Beyond Digital -
The Power of Physical Experiences
In a digital-first world, the tangible, physical interaction with a brand can create lasting impressions and foster deeper connections.
My focus on offline brand experiences and unique activations offers your audience something memorable and unexpected, setting your brand apart in a crowded marketplace.
Through strategic use of PR, social media, and creativity, I not only amplify your brand's presence but also engage your audience in novel ways that resonate long after the event.
How Can I Help?
Crafting Tailored Brand Engagements
With a career rooted in international brands and large event management, I bring a wealth of knowledge and an innovative approach to creating bespoke brand experiences.
From ideation to execution, my services span the full spectrum of event-based brand activations, PR campaigns, social media engagement, and creative content development. Supported by a curated network of external partners, I ensure each activation is perfectly aligned with your brand's ethos and objectives, engaging your target audience in meaningful and impactful ways.
Event Creation​
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Design and execute custom events that captivate and engage, resonating with your audience values.
Creative Brand Activations
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Develop unique, creative concepts that bring your brand to life in the real world.
Partner & Sponsor​
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Leverage relationships with relevant partners and sponsors to enhance the event and activation reach.
Content & Storytelling​
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Produce compelling content and narratives that capture the essence of your brand's offline experiences.
PR & Press Management​
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Strategically manage your brand's presence in the media to enhance visibility and reputation.
Social Media Campaigns​
Craft and implement social media strategies that complement the offline experience, creating a cohesive brand journey.
Lead Generation​
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Using the offline adventure to generate leads for your businesses is a relevant activity to boost your funnel.
Audience Engagement
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Design engagement strategies that ensure your audience is actively involved in the brand experience.
How it works?
A collaborative approach to Brand Experience
I begin with your brand's identity and audience to craft a strategic, comprehensive approach across all customer touchpoints. Focused on engagement and loyalty, I refine our strategy for maximum impact and brand alignment.
1. Brand Discovery
Identify brand essence to guide our strategic and creative direction, ensuring alignment with your goals.
2. Concept & Planning
Design concepts, events and plan digital activations that authentically reflect and amplify your brand identity.
3. Engagement Activities
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Execution time: boost event visibility and audience engagement through strategic PR and social media efforts.
4. Impact Analysis
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Assess event and activities success to refine strategies, enhancing future brand engagement and activations.
Frequently Asked Questions
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How do you integrate into existing teams?Successful integration involves clear communication, respect for existing company culture, and a focus on shared goals. I prioritize transparency and collaboration from day one.
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What is the typical duration of a fractional management role?The duration can vary based on your needs, ranging from a few months to over a year. We'll define a timeline that aligns with your goals and challenges.
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How is success measured in a fractional management engagement?Success metrics are tailored to your strategic objectives, whether it's improved financial performance, operational efficiencies, or achieving specific project milestones.
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Can fractional management work for any size of company?Absolutely. Whether you're a startup needing strategic direction or an established company facing a transition, fractional management can be a powerful solution.